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The primary purpose of a business plan is to define what the business is or what it intends to be over time. Clarifying the purpose and direction of your business allows you to understand what needs to be done for forward movement. Clarifying can consist of a simple description of your business and its products or services, or it can specify the exact product lines and services you’ll offer, as well as a detailed description of your ideal.
The process we follow in business planning
- Understand the industry where the business is to operate
- Analyze the micro and macro environment
- Define vision, mission, corporate goals and objectives
- Conduct GAP analysis and formulate strategies to bridge GAPs
- Forecasting of the financial statements
- Implementation and monitoring of the plan