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January 16, 2019

Digital Marketing

The business world has transitioned into to digital platforms for promotions and branding. This was made possible with the rapid growth of the digital infrastructure, cost reductions and higher Return on Investment. It is because the younger generations, who are mostly targeted by the marketing groups, are tech savvy. Furthermore the social media plays a key role in promoting products / services which was made possible with the rapid penetration of mobile devices. As a result, modern businesses were forced to move into a new avenue called Digital Marketing. Digital marketing is any form of marketing products or services that involves electronic devices.

Digital Marketing focuses on the following key areas:

Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Search Engine Marketing (SEM)
Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

Social Media Marketing
Social media marketing is the use of social media such as Instagram, Facebook, Twitter, etc. platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Email Marketing
Email marketing is defined as the use of email to develop relationships with potential customers and/or clients.

Ultimma Training conducts Digital Marketing training programmes to its clients. For more information please contact us on prassanna@ultimmatraining.com

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