May 1, 2018

Why Entrepreneurs Need to Be Creative ?

People in general are happy to be in their comfort zones. They enjoy with whatever they are provided with and do not go the extra mile to enjoy more benefits. However rarely very few move out of the so called comfort zones in search of better ideas and better returns. They are the entrepreneurs with creativity. A very rare find but fortunately they do exists. Being an entrepreneur is a challenge and you are challenged every minute. In such a situation using the torn strategies to overcome the challenges post would not work well. It will make your competition premeditate your strategies and come up with counter strategies. Creative thinking is a huge part of good business acumen, without which your business could just go into the stagnation mode. While most people used to believe that creativity is an intrinsic trait, it is now believed that creativity is a renewable resource that can be tapped into anytime and be learned.

Why do we need creativity ?

It fosters innovation – An idea which is unique is an invention, but an idea which is unique as well as useful is an innovation. Creativity will bring you newer and better solution which will satisfy the need and exceed.

It helps you break boundaries – Boundaries are a set back when it comes to solving organization issues. Path breaking solutions have been arrived at when boundaries were broken and thinking went beyond the boundaries.  This is important in order to get new perspectives towards problems.

Leads to higher overall success – We’re always told that our intelligence will see us through everything in life. However, it is not until we mature that we realize that although intelligent thinking is a necessary quality to have, creative thinking has an important role to play as well. Times are changing and the world has begun to realize that organizations need creative people on board as they could bring great benefits if their skills are adequately shaped and harnessed.

Boosts productivity – Being creative entails disconnecting from the familiar and moving into uncharted, unfamiliar territories, with an aim of finding something unique and useful. To enable this, the entrepreneur needs time and the resources necessary to discover innovative ideas and solutions to issues.

It encourages to think – We live in a world where creative problem solving is slowly but steadily turning out to be one of the best ways to mitigate organizational issues. It works best when coupled with sharp, highly focused and disciplined way of thinking. Convergent & divergent thinking are two styles of thinking. Convergent thinking is extremely analytical and strives to arrive at one accurate solution to the problem. Divergent thinking, on the other hand, encourages creative ideas by exploring many plausible solutions for the same problem. To arrive at the best solution, both have to be used.


Does this sound interesting ? Please drop us an email on and we will come up the right programme to boost your staff’s creativity.

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